The administration of the Modesto Symphony Orchestra has been asked to present a special session at the National Arts Marketing Project (NAMP) Conference. Caroline Nickel and Clay Campbell of the MSO staff, along with MSO market research consultant, Surale Phillips, will be speaking at the NAMP Conference to be held in Providence, Rhode Island in November. The conference is hosted by the National Arts Marketing Project which offers information, tools and practical ideas to design high-quality, cost-effective marketing programs for arts organizations. National Arts Marketing Project is managed by the Arts & Business Council of Americans for the Arts, the nation’s leading non-profit organization for advancing the arts in America.
Their presentation, “Thinking Outside the Creative Circle: Non-Traditional Partnerships for PR Power” was chosen based on the MSO’s innovative community collaborations–in particular programs like our Guitar Hero competition, Symphony Yoga and Young Idol.
Meet the Panelists
Clay Campbell has served as Director of Community Engagement for the Modesto Symphony Orchestra since March 2008. Clay has developed new initiatives and community partnerships strategically aimed at broadening and diversifying MSO audiences. His programs engage sponsors, businesses, nonprofits and civic leadership. Mr. Campbell has previously held positions with the Walton Arts Center, North Arkansas Symphony and Thomas-York Inc. Mr. Campbell holds a Bachelor’s in Music from the University of Arkansas, where he graduated cum laude.
Caroline Nickel is the Director of Marketing and PR for the Modesto Symphony Orchestra. Ms. Nickel has helped the MSO transition into a new hall, re-position itself in the community, and build a positive organizational brand. Ms. Nickel has 20 years experience in both profit and nonprofit sectors, including positions with Henderson Land, Planned Lifetime Advocacy Network and The Gallo Center for the Arts. She received her Bachelor of Commerce (Honors) from University of Manitoba, Canada.
Surale Phillips helps arts organizations reach new audiences and better serve existing ones by understand what cultural customers value and what’s keeping potential patrons away. She partners with clients to design, execute, and interpret research with practical applications. Based out of Bozeman, Montana, she has served clients for 19 years from coast to coast and across all disciplines and sizes.